Southeast Asia has proven to be an appealing and profitable market for U.S. companies for many years. Indonesia is the fourth most populous nation in the world, with a population of approximately 273 million in 2022. The country is dominated by productive age (15 to 64 years) consumers, which account for 67.7% of the total population. These consumers are increasingly seeking new products with a focus on health and nutrition.
Indonesia’s middle-class is forecast to reach 135 million by 2030, further driving consumer demand while providing a significant opportunity for imported food and beverages. In 2021, Indonesia’s GDP reached US$1,185 billion and GDP per capita reached US$4,349.5 (est.). Growth of GDP was 5% in 2022 and forecasted at 5.2% in 2023.
The USDA’s Office of Foreign Agricultural Affairs (FAS), hereinafter referred to as “Post,” in Jakarta stated that in 2022 Indonesia’s agricultural imports reached US$24.4 billion, with a U.S. share (13%) at U$3.3 billion. Soybeans and wheat are the top imports from the United States. Consumer-oriented product imports totaled $7.6 billion in 2022, with a U.S. share (9%) at US$705 million. Edible fish and seafood products imports were US$457 million, with a U.S. share (6%) at US$29 million.
Top 10 growth products include dairy products, baked goods, baby food, confectionery, processed meat and seafood, savory snacks, sauces, dressings and condiments, sweet biscuits, snack bars and fruit snacks, and ice cream and frozen desserts.
Register for Two Back-to-Back Missions!
Focused Trade Mission to Singapore – Foodservice and Retail
September 30 – October 1, 2024
Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.
Top U.S. products in demand coming soon.
October 2: Arrive to Jakarta/Travel from Singapore
October 3: Briefing and Retail Tour
October 4: One-on-One Meetings with Buyers
October 5: Departure
Schedule is subject to change.
Participants in 2019 Focused Trade Missions Reported:
With the Branded Program, you may be eligible for 50% reimbursement on:
Your Connection To Growth®
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